'Every adult life could be said to be defined by two great love stories. The first - the story of our quest for sexual love - is well known and well-charted. The second - the story of our quest for love from the world - is a more secret and shameful tale. And yet this second love story is no less intense than the first.' Thus speaks Alain de Botton author of the thought provoking book Status Anxiety. In this day and age, we are given respect in direct proportion to our (perceived) "success". It is like a calibration, for the world to decide how much respect they owe us. So desperate are we for status, it is the over-riding concern of our lifetimes to achieve status and respect. Increasingly, status in the West has been awarded in relation to financial achievement. The consequences of high status are pleasant. They include resources, freedom, space, comfort, time and, as importantly perhaps, a sense of being cared for and thought valuable