What Questions Should You Ask Yourself When You Select Your Domain Name for Your Home Business?

So you want to be an Internet superstar, work from home and earn six figures cool we are working on doing just that. In previous articles we have discussed figuring out what you want to do for your home business another term for this is finding your niche.

We then discussed a few different programs available to help you if you are a Veteran, or Single mother. (There is a lot more of this to come)

We will now discuss step three in designing your income producing website.

Proper domain name selection.

When selecting a domain name there are a couple of key questions you should ask.

Is my domain name easy to remember?

When purchasing a domain you want to keep it as short as possible and avoid hyphens whenever possible. For example H-B-S.biz is much easier to remember then Home-Business-Success.biz. In this case we bought both names. We use the shorter domain to put on business cards, flyers, and brochures. When a person types in H-B-S.biz they are automatically forwarded to our long domain website. The long domain URL has two of our keywords in it, which should help with the search engines. The bottom line is the shorter and more memorable the domain the better. It is suggested to put keywords into your domain name wherever logically possible. Try to keep the domain short and use a maximum of three words. If you want to brand your company you can insert your company name in the domain. Be as specific as possible, for example if my company was called: XYZ marketing and one of my websites was about Home business I could purchase the domain XYZHomebusiness.com. In, this example we have both our company name and keywords, so this would be a good domain name to choose. With some niches such as Home business the competition is tough so as in our case you might have to settle for a domain name with hyphens in it. Try to avoid it but it is not the end of the world.

Has anyone owned the domain prior to me?

When I was first looking for a domain name for H-B-S, I was happy to discover that Home-business-xxxxx.com was available so I bought it. Big mistake. We proceeded to build the page and gather incoming links as well as doing some manual submissions to directories. After a few weeks we noticed that our site was not getting crawled by the search engines. We also noticed that any emails I sent to Jeff using the new domain got blocked by his email spam program