The name of your cleaning business will be used in all your advertising. You are the business name. Consider your competition and the business names they use. How does it relate to the information you know about them? What about what you assume about them without even knowing them or the work they do? What do you look for in your local Yellow Pages, periodicals or Internet directories when searching out a business to do work for you? This is how your potential clients are going to be feeling about your business name.

Names including maid or housekeeping generally attract people wanting light cleaning, picking up, and doing the laundry and the dishes.

If your business name includes cleaning, people who would be interested in you are not thinking about laundry and dishes