Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?

Help like altering individual perception leading to changed behaviors among their key outside audiences?

Help in the form of positive actions affecting the behaviors of those important external audiences that most affect their operations. And the help afforded when the manager persuades those key outside folks to his or her way of thinking, then moves those people to take actions that let the department, group, division or subsidiary succeed?

Of course they can use that kind of help. It