Whether your company holds one meeting a week or dozens of meetings a day it is essential that this time is used efficiently and effectively. Most meetings are less effective than they could be not because they are poorly managed, but because meeting managers spend all of their time focusing on the one or two hours when people will be gathered around the conference table or video screen. Smart meeting managers know that it is the actions you take during the three days immediately before the meeting which are much more important than the meeting itself.

When Your Meeting Starts
The key to making your meeting successful begins long before the scheduled start-time of your meeting. Just as any athlete knows the importance of stretching before exercising, top-level meeting managers know that how you spend your time the week prior to a meeting is as important as or more important than the meeting time itself.

Common signs that a manager has spent too much time focusing on the meeting itself and not enough time focusing on the activity leading up to the meeting include people coming to your meetings unprepared, a few people suggesting many of the ideas, and a consistent pattern of rushing through the items at the bottom of your agenda.

Roger Burns, a 30-year veteran of high-level meetings describes it like this,