Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.

1. Clarify Your Objectives (some prefer to call it goals)

Are you clear on where want to end up? If you are thinking this has nothing to do with marketing