Why Would I Buy Your Book? Six Steps to Your "Tell and Sell" - Part 2

How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?

Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

Six Steps to Build your Book's Bullet Proof "Tell and Sell"

Part one of this article is available at www.bookcoaching.com/freearticles/article-184.shtml or article-184@bookcoaching.com.

4. Add a sound bite that makes your message memorable so your listeners want to buy your book

You have only a few seconds to impress your potential book buyer. These days no one has time to listen to the full story. People want a information delivered in a few seconds that is easy to understand and that switches on their mental light bulb. For the media, a group, or individual potential book buyer, you need to make your "Tell and Sell" a grabber for the phone or in writing. TV, Radio, and Print media want your message in 10 seconds. Your other audiences will listen to a 30-60 second message.

Author's Tip: Customize for each audience. Intrigue your audience with connecting the sound bite with a newsworthy topic. In my monthly ezine, I wrote a piece about "The World is Flat" and how we authors must get ourselves up-to-date and use the Internet to connect with others world-wide--or we will waste our time writing books that don't get read.

Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company.

Example: "Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market; design and fast-forward write a book that sells.

5. Put them all together, they spell your own "Tell and Sell" that you memorize to share enthusiastically with everyone you meet. Next time someone asks you, "What's your book about?"

Example: "Write your eBook or Other Short Book--Fast!