Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.

Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives.

In the process, things can really blaze when managers take steps to persuade their key external folks to their way of thinking, then move them to take actions that allow that manager