The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.

Will the Media Think It Is Newsworthy?

Unfortunately, there are no guarantees that even a well-written press release will work on the first go-around since a lot depends upon whether the media thinks it