How to Write a Business Plan Market Analysis

Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true entrepreneurial skills going into a new business, their business plans are sure to impress. But you need not be an MBA to write a proper Market Analysis section in your business plan for your next business.

Below please find a generic sample of a Market Analysis, which you can use to help you do yours. You may wish to print this article and then apply your own analysis to your particular area and business model. I recommend that you read it and think on it for a day and then write a few things in the margins and take a legal pad and write out your thoughts in paragraph form and then go collect the data you need. It is not a difficult exercise and you should be able to do this quite stress free. Now then remember this is only a sample and it is something we used for a Franchised Outlet for a mobile car wash business, which is probably about the most simple business in the world and why we chose it to simplify your process. Keep it simple and use factual data and you will have a first class business plan with an excellent Market Analysis to help you impress bankers, investors and the capital you need to succeed.

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Market Analysis

Please refer to our feasibility study for in depth demographics analysis. Our chosen city study proves conclusive; a mobile car wash company will thrive and prosper under these ideal conditions. Although we will have a quicker return on investment than most The Car Wash Guys franchisees, we will not take our marketing plan lightly. It is our intention to absolutely conquer our market rather than simply possess a large percent of market share. We will follow the franchisor