Advertising can take many different forms and utilize a variety of media ranging from print media (newspapers, magazines, newsletters, bulletins, flyers, bill boards, posters and mailers) to radio, television and of course, the internet. Print ads can also vary from the inexpensive small town weekly classified ad to the 4-color full page ad in a major national magazine or newspaper costing $50,000 or more.

The most effective ads create rich value-laden benefits for their readers. The more effective they are at specifically targeting their intended customers or prospects with those benefits most important to them, the more responses they will draw and the more qualified those leads will be. Both classified and display ads have proven effective at times in targeting prospective Network Marketers or selling products to interested end users. Classified ads can range from a low of about $10 for a small ad in a weekly town paper to several hundred or even a thousand dollars or more when placed in a large-circulation magazine or journal. Because of their much higher cost, display ads are usually co-opted by Networkers who pool their resources with other Networkers and agree to share the leads generated, thus minimizing the cost to each for an advertising slot while also minimizing the risk of an unproductive ad as well.

The most effective classified ads specifically call their intended prospects by name. They do this by identifying those benefits most important to the type of prospect they seek to attract. Successful classified ads can target general work-at-home income seekers, entrepreneurial opportunity seekers or they can hone in on specific niches or occupations to further qualify the respondents by category. Different ads work better in different places and at different times of the year. A work-at-home type ad typically draws better in a weekly small town newspaper as opposed to the classified section of a major city