Reciprocal links are one of the most common and most effective forms of website promotion. When sites trade links, they both benefit by sharing some traffic directly and getting noticed more favourably by the search engines.

Reciprocal Links help you improve search engine ranking and generate more traffic to your web site. The quality and quantity of reciprocal links with other web sites allows you to increase your link popularity. Increasing your link popularity will drive more traffic to your web site as more visitors will click through to your web site and better search engine ranking will result bringing more targeted traffic. With the increasing competition, getting a good ranking in the search engines is important. If you really want a high rank position with the search engines and more traffic to your web site, you need to work out a focused linking strategy to establish reciprocal links with other web sites. I know that exchanging links is not simple and take time, but is the best time investment you will ever do.

The basic concept is simple - you link my site, I'll link yours and we'll both get an increase in traffic. I have exchanged many links in my web-based career. Here are 10 tips from my experience