Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."

These 10 tips are adapted from DESIGN YOUR PACKAGING FOR THE ULTIMATE TARGET AUDIENCE - BOOMERS

1. Don't associate boomers or over those older than 50 generation with being old.

Boomers view themselves as younger than they are (typically by 20 years). Whether you use the word, "boomer," "senior, "over 50," or "aging," this group doesn't want to be referred to as old. Avoid using the "over the hill" context. Use words that are not considered negative. Gone are the days of over 50 being considered close to the end of life. You're not old. You are in the prime of your life.

In surveying my audience I asked what name they preferred to be used as a reference. The 50+ age range prefers to be called: