Millions of people use their computer everyday as a form of communicating with others by sending messages through email.

From sending newsletters, updates, articles, follow-ups or simply sending an email message.

If you have an online business, email marketing gives you the opportunity to target your products or services to a selective audience. Whether you use it everyday, weekly or monthly, it is a great way to communicate with your customers supplying them with useful information.

It is known that many Internet marketers generate more revenue from their mailing efforts than they do from their website. This is mainly because when you have a large mail list and correspond frequently, people are more inclined to buy from someone they have established a relationship with.

As with any business, you have to start to build a mail list and develop some strong mailing campaigns. You can accomplish this through customer sales, newsletters, memberships, subscriptions, referrals, etc. The most efficient and practical way will be from your website, such as offering your viewers a free newsletter that they can subscribe to.

Publishing your own newsletter is by far the best way to build up a mail list in the shortest possible time. Although the time involved in writing your own publications is more demanding, once you have a few publications published, your mail list will begin to grow quickly.

Key Points:

In publishing a newsletter, here are a few key points to consider.

- Have a form on your website giving your viewers the option to subscribe. To increase the amount of subscribers you receive, have this form on every page of your website.

- You may want to consider having a page on your website explaining the benefits of subscribing to your newsletter in more detail.

- On your form, make sure you give a short description to the benefits to subscribing to your newsletter. Do not just put a