10 Effective Tips for Promoting Your Medical Transcription
Business
Looking to build your existing MT business or just starting out?
These marketing tips will give you some good ideas for finding
new clients.
Promotion Letter - A very effective way of landing accounts.
Send out a promotion letter to all your local medical offices
describing your services. And follow it up a few days later with
a personal phone call.
Freebies and Giveaways - Give away a certain amount of services
for free, such as a free sample transcript or a discount for a
certain amount of work. Tell clients about your giveaways in all
your advertising material.
Flyers - Flyers are great for marketing a medical transcription
business. Distribute them to doctor's offices, hospitals,
clinics, social workers or any other targeted customers.
Business Cards - Carry them with you wherever you go and give
them out as necessary. Use proper business card etiquette.
Always ask for a business card in return and don't just stick
the card in your purse or wallet. Glance at it a few seconds to
show the person you are interested in them.
Magnetic Signs - Place a magnetic sign or bumper sticker on your
car. Make it short but effective so people will remember you.
Include your website address and/or contact details on it.
Remember it will be easier for people to remember a catchy .com
website address than a phone number. Not everyone will have pen
and paper handy.
Pens or Other Tokens - Pens, mouse pads, mugs, t-shirts or other
small tokens with your business name and details on them is an
inexpensive and effective marketing tactic. Pens, mouse pads and
mugs work especially well in the MT field. Your business name
will be displayed in busy medical offices and hospitals for
potential clients to see.
Charitable Acts - Support a local charity in return for
exposure. Choose a medical related charity for targeted
exposure, such as cancer awareness or heart charities. You'll
raise funds for needy charities and feel good about yourself in
the process.
Ask for Referrals - Don't be shy about asking for referrals from
current clients. If you've provided a good service for them,
they will be happy to spread the word about you in return. Ask
if they would please pass out some business cards to their
colleagues for you.
Network, Network, Network - Find other local MTs and network
with them. The key to network is not to go out with a "what's in
it for me" mentality. Genuinely make friends and help others
wherever you can and people will do the same for you in return.
The Phone Power Hour - Set aside an hour every day or every few
days of uninterrupted time and make this your phone power hour.
Pull up a list of local potential customers and start calling
them. If you're a bit nervous at first, write down what you
would like to say. Follow up with potential customers you've
sent letters to or potential marketing partners. Use this hour
to expand your networking opportunities as well.
That's it, 10 easy, affordable and effective ways to start
spreading the word about your MT business. With a little
practice you'll be well on your way to finding new clients.