Has anyone noticed how many loan companies now fill up the commercial breaks? Sofa, after of sofa of happy couples are shown, with carefully manipulated stereotypes discussing the consolidation of their finances, recommending a particular provider. Couples, who have had loan requests knocked back from the standard, high street or traditional credit lenders, find themselves turning to alternative finance providers in the hope that they can move their debt situations forward.

According to the Joseph Rowntree Foundation, there is increasing concern that UK consumers are assuming unmanageable amounts of debt, which may become a precarious situation should interest rates rise or if the relatively stable macroeconomic climate takes a turn for the worst. Despite these concerns, the Foundation asserts: