Marketing by Prospecting

Marketing by Prospecting - a system of using marketing tools with prospecting skills. It is a strategy designed primarily for the small to medium sized business that doesn't have a large marketing budget. Also, for divisions within large companies that simply don't get the big marketing dollars. Marketing by Prospecting first involves preparing the variety of marketing tools we use to grow our business. Then, the means we use to get these marketing tools in front of our potential customers is Prospecting skills. Because the lines between Marketing and Prospecting tend to blur quickly, why not just face facts - our Marketing work requires Prospecting skills -hence, Marketing by Prospecting. By the way, the reverse also has implications here, Prospecting by Marketing