Marketing by Prospecting
Marketing by Prospecting - a system of using marketing tools
with prospecting skills.
It is a strategy designed primarily for the small to medium
sized business that doesn't have a large marketing budget. Also,
for divisions within large companies that simply don't get the
big marketing dollars.
Marketing by Prospecting first involves preparing the variety of
marketing tools we use to grow our business. Then, the means we
use to get these marketing tools in front of our potential
customers is Prospecting skills.
Because the lines between Marketing and Prospecting tend to blur
quickly, why not just face facts - our Marketing work requires
Prospecting skills -hence, Marketing by Prospecting.
By the way, the reverse also has implications here, Prospecting
by Marketing