The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet marketing endeavors from failures.

Some people approach Internet marketing as a dynamic exercise. They have an idea and then immediately create a Website to market their product or service, figuring they can tweak it as they go along to see what works and what doesn't. Visions of wealth or freedom from a dreary day job fuel their dreams, and they are eager to get the show on the road.

This is what I call the "ever decreasing concentric circle strategy to success