A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.

The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.

The bad news was that most of the videos were absolutely appalling.

Why so appalling you ask? Some were bad because they had no idea of the power of production values in giving the right impression to their target market. Others had no strategy whatsoever.

You need a trade show video strategy

A lot of companies believe that playing their marketing video at a trade show is all there is to it.

The main purpose of a marketing video is to sell a product or service. It talks about your point of differentiation, how your product works, how it can be used and it all comes together with believable testimonials. It tells your company story in around 5-8 minutes.

This is perfectly suitable for showing your video in a peaceful and comfortable area