Being The Best

As I read an article from a Continental Airlines Magazine (The Technovangelist, by Kevin Markey) about Philips Components which is the worlds largest supplier of drives, subassemblies and components for TV and is number one in LCD screens and screens for handheld devices like the one I am typing on right now, I am struck by the large print question this company asks itself, "What do we have to do to become better?" Philips has actually created an entire internal learning organization, which keeps asking that question of itself as a company.
How many of us ask ourselves