Registration Forms: How to Make them Irresistible with Titles
Irresistible Event Titles You can attract more people to
your event by interrupting and engaging your prospects with an
event title that has SIZZLE!... that gets their blood moving...
that causes them to stop whatever it is they are doing and say
"I WANT TO GO TO THIS!"
Are Your Event Titles Flat?
Ninety-nine percent of event titles today are boooooring and
don't interrupt, engage, or attract any additional registrants.
For example: "ABC 10th Annual Conference", "XYZ Training
Workshop" and "Introduction to Presentation Skills"
These titles have no substance. No personality. The good news is
you can attract significantly more people to your event when you
add "stopping value" to your title.
How do You Create "Stopping Power"?
Hit your audience's HOT BUTTONS. Hot Buttons are words and
phrases that describe an issue your prospect may be experiencing
-so they have to stop to read more. Identify hot buttons by
asking these three questions:
1. What things are important to your typical prospect when
deciding to go to your event?
2. What are the important
issues your event will address?
3. What will your event do
to give the prospect what they want?
Next, take these answers and begin writing your titles. Write
out 20-50 titles for your event before word-smithing or judging
any of them. Some of the titles will give you ideas for other
titles. Merge some together. Don't worry about length. Contrary
to popular opinion, longer titles that have richer content are
better than shorter nondescript titles
Reworked Titles
*ABC Annual Conference - "The 3 Biggest Problems Facing ABC'ers
Today and How to Overcome Them All"
*XYZ Training Workshop -- "Seven Tricks That Will Save You At
Least Five Hours of Work each Week"
*Introduction to Presentation Skills - "How to Get Standing
Ovations Every Time You Present"