Registration Forms: How to Make Them Irresistible with
Guarantees
You can attract more people to your event by giving your
prospects a 100% money-back guarantee.
The Right Guarantee Will Attract More Registrants
Make signing up for your event risk-free. Prospects will
have nothing to lose from signing up for your event if they can
get their money back. Show prospects the high-level of
confidence that you have in your event. Make them think "This
must be good if they risk refunding my money." Show prospects
that you are intent on serving them well. Your prospects will
place more value on everything you say if you back it up.
What is the Risk of Offering a Guarantee?
In our experience, the increased attendance far outweighs the
few individuals who might ask for refunds. It also provides you
with valuable feedback to know what could be better at your
event; and enables you to cut short any negative word-of-mouth
that a dissatisfied attendee could cause. In total, it will
decrease risk for future events.
How do I Publicize My Guarantee?
Put your unconditional money-back guarantee everywhere that you
mention the price of your event. Put it in your marketing
materials and throughout your registration. List it as one of
the reasons to sign-up today. Put it in your refund policy as
well as in your receipts and invoices.
What Should I Think About When Writing My Guarantee?
You can structure your guarantee in several ways. In some cases,
providers guarantee participant satisfaction by the mid-morning
break and the first day. In other instances, providers offer
participants a lifetime money-back guarantee. Most providers
offer a refund at the conclusion of the program. It is important
to carefully word your guarantee in a way that presumes the
attendee will be satisfied with the event.
Our Unconditional Guarantee
Over 98% of attendees recommend this program to others; we are
equally convinced that you will be completely satisfied with the
program. If for any reason you are dissatisfied, email us and we
will credit you back for the entire amount...no hassles, no
questions...guaranteed.