Registration Forms: How to Make Them Irresistible with Event
Information
You can attract more people to your event by giving your
prospects an overwhelming amount of evidence that this is THE
event for them.
Seminar companies who spend millions a year on direct mailers
have tested, tested, tested, and then perfected the format that
gets the greatest response rates.
We dissected some of their most compelling seminar brochures to
see what type of EVIDENCE they used. Here's how they do it -
each one of these appeared as a list of 3 to 20 items:
*Types of people that will benefit most from attending
*Powerful things they will learn at the event
*Sound reasons
to enroll today
*Testimonials from those who have attended
*Special benefits of attending
*Questions they may
have asked themselves in the past (and now will get the answers
to)
*Ways they'll profit by attending
*Ways they'll
benefit from the instructor
*Brand name companies who have
attended
*Questions to determine if this event is for
them
Motivate your prospects emotionally and intellectually. Tap into
both sides of their brain in a way that they cannot resist by
giving them evidence in so many forms!
How to Get Started
Look at the linked examples and begin writing the copy for your
own event. Lock yourself in a room to brainstorm and write as
many reasons you can think of as to why people MUST attend your
events. Recruit help and make a lunch out of it. It will be well
worth your effort. Before you know it, you will have 50+ reasons
why someone would be crazy not to signup for your event.
We Used Ourselves as Guinea Pigs
We used this same formula to create an Oregonian webinar. One of
the registrants commented that the event information was so
compelling he "couldn't resist signing up right away." In fact,
the event sold out because the evidence we created was so
compelling to signup. Previous events had just one-fifth the
attendance.