egistration Forms: How to Make Them Irresistible with
Personality
You can create an irresistible offer by humanizing the
registration process. Help your potential registrants know that
you are real, caring people behind the scenes. The more your
registration process shows you care about your registrants, the
more comfortable people will feel signing up for your event.
Share with them in a way that you would want if you were the
registrant. Ask yourself the following questions:
*Are you providing enough information to answer ALL questions
they might have?
*Do you have real contact names and information accessible
throughout your registration process versus info@abc.com and a
generic 800 #?
*Do you have an FAQ section about your event available on your
website?
Does your writing style attract them?
*Do you
use "you" in your text versus describing the event or "we"?
*Do you use less than 15 words per sentence?
*Do you use simple words in place of complex ones?
*Do you avoid clich