3 Tips for Managing Affiliate Programs
After spending days researching and evaluating affiliate
programs, you've made your decision and signed up, not
just with one program, but with several programs that
complement each other. You feel ready to take the next
step and start promoting your programs.
Don't!
There are a few things you need to do and consider
before you start putting all of your time into promoting
your new business.
1. Get Organized
There's nothing worse than needing your affiliate IDs
and passwords and not having them on hand.
A simple solution is to copy your IDs, passwords, and
referral URLs into a text file and save it to a folder
on your computer called 'Affiliates', or something
similar that's easy for you to remember. This way when
you need this critical information you'll know exactly
where it is.
Also keep track of any training materials you download
in the same manner. It's nervewracking to download an
ebook that shows you how to triple your revenue only to
lose it somewhere on your hard drive because you don't
remember where you stored it.
2. Become Familiar with Your Affiliate Program
You've just signed up with a good program so it's in
your own best interest to learn everything about it you
possibly can.
Go to the affiliate members area of the website and
browse around. Read the training materials. Find out
how much support you can expect from the program. Post
in the forums if they have any.
The more you know about your program the easier it will
be sign up affiliates. You'll be able to tell them
exactly what benefits they'll receive in clear terms.
If your affiliate program has marketing materials
available, consider using them. Don't reinvent the
wheel. Until you get comfortable enough to write your
own ad copy, use what your affiliate provides. You can
even tweak the pre-written ads to customize them for
your own unique business.
3. Make a Budget
I know you're excited about your new opportunities and
want to get started right away. But take a few minutes
and think about how much money you're willing and ale to
spend on marketing.
Although advertising online can be relatively
inexpensive, costs can still spiral out of control if
you're not careful.
Write down a monthly advertising budget. When you've
spent the money you've allocated to advertising, stop.
Building an online business takes time. You don't want
to burn through your savings, or worse, your household
budget, in a few short weeks.
Keep track of your expenses and think carefully about
all of your marketing purchases.
By doing these three things--getting organized, becoming
familiar with your affiliate, and making a
budget--you'll be able to effectively manage your
affiliate programs. This can only help you build a
successful online business.