Internet Marketing: Start Right, Start Smart
When a professional or small business owner decides to launch
their business on the Internet, they often start with a website.
They've heard that everybody has to have a website. Then they
learn that they should have an email newsletter.
Many people start out piece-meal. Website with one company,
newsletter delivery with another provider, online payments with
another, and as each need arises they get an account with a new
provider. In a previous article (http://snipurl.com/
Internet_Marketing1), we recommended starting with a
shopping cart marketing system. The next step is to establish
your online presence.
Website First, Blog First?
As stated above, it wasn't long ago that you would get started
with your online business by creating a website. However, after
several months and several thousands of dollars you may learn
your website isn't enough. You do need a web presence, and there
is an alternative to hiring a web designer to do it for you --
you can create a blog for your business.
Since the invention of easy-to-use blogging programs, we
recommend to many small businesses and professionals to skip a
website, and start off with a blog. A blog can do just about
anything a website can, and has several big advantages. (A blog
actually is a website, only its software provides for easily
updated content and reader participation.)
1. A blog is user-friendly. You can learn how to manage it
yourself, no need to hire a web designer, pay big fees or be at
the mercy of their busy schedule.
2. A blog is inexpensive. An account at Typepad.com, the leading
blog provider, runs from $5-$15/month.
3. Blogs are search engine friendly. Even if in the beginning
you don't have a clue about how to optimize your site for the
search engines, don't worry. Just know that when you are writing
about your niche, to your targeted audience, you will be using
the very same keywords that get entered into Google when people
are searching for things. This will increase your chances of
getting found on the 'Net by the people who want and need you.
Websites are a little more complicated and if they aren't
updated frequently, they don't get indexed by the search engine
spiders very often.
Huh? What's a Spider?
Don't worry about the technological jargon. You don't have to
understand how a blog and search engines work right now. But you
do have to know that these elements are "must-do's" for anyone
who wants to use the Internet to build and grow a business
online.
Take some teleseminars - there are plenty and they're often free
- or, buy a couple of ebooks that show you how to manage these
tasks.
Don't make the mistake of getting overwhelmed by all the
possibilities and all the companies trying to sell you their
services. Start out slowly, ask questions, gather information,
inform yourself about the options and benefits before you even
think about setting up your website or blog. While we can't
really make recommendations for you without knowing about your
business niche, in general, you can't go wrong by setting up a
shopping cart and a blog so you can start your business online
the smart way. The two go hand in hand. If you want to make
money online, you can't have one without the other.