Irresistible Event Registrations: How to Overcome Objections About Opportunity Costs

The strategy for overcoming this objection is to show your registrants how little time it will take them relative to the amount of benefit they will derive from attending.

Return on Time

Spell out for your prospects how they will save hundreds of hours of time because of what they will learn at your event. You can help them do the math; show them that the time they invest with you will translate into weeks of time savings for them in their current jobs. Show them how you will give them the tools to work smarter, not harder.

More Times and Locations

If you offer multiple dates and locations, your prospects will feel it's easier to get to your event and to schedule the time. This is why regional events can end up being more popular overall than an annual conference or expo. For your regional events communicate that attendees get educational benefits of a national event with the convenience of it being in their backyards.

More Learning Options

You can also make it more convenient for your prospects to learn by offering other options such as online events, videos, CD's, and books. If they don't have the time to attend, they may find it easier to purchase one of these options from you.