Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines,
like Google, to find your web site. They are also key
elements for creating attractive language to use in your
marketing or advertising material. For instance places such
as: brochures, business cards, flyers, and ads. Keywords
can also fit well into speaking engagements scripts or
audiotapes scripts as well as audience handouts.
It is important to create a keyword list for each product or
service you have. The keyword list might even change
slightly if there are various groups or audiences for that
product or service.
For simplicity, I have omitted the word service and for the
word product to reflect both.
Creating your keyword list can begin after you have clearly
identified the buyer or audience for a particular product or
service. You will need to know as much about the buyer's
demographic and charactertics as possible. I also recommend
including their descriptive qualities and personalities.
Here is a list to kick start your brainstorming process: