Viagra and RFID tags
Viagra's popularity is a known fact. Ever since its launch in
1998 by Pfizer Inc., the erectile
dysfunction(ED) drug has performed miracle in the sexual
life of millions of its users. The proper usage of Viagra can
help in overcoming the ailment of ED to a large extent. Its
effectiveness in the treatment of ED is unparallel and due to
this factor, lots of dubious companies are making huge chunk of
money by manufacturing fake version of it.
Due to this rising business of fake drugs, big companies like
Pfizer are incurred with heavy losses as the fake versions of
Viagra are available at a much cheaper price. It is a big blow
for the company's financial status as the making and
manufacturing of Viagra is an expensive affair.
Therefore, to overcome this counterfeit business, Pfizer Inc.,
the manufacturer of Viagra has begun to
ship its Viagra product with radio frequency identification
(RFID) tags to its customers in the U.S. It's part of the
company's initiative to promote patient safety by combating
pharmaceutical counterfeiting. Pfizer is following on the heels
of Purdue Pharma, which began tagging every 100-tablet bottle of
the painkiller OxyContin since 2004 for controlling the fake
drug business.
The reason behind Viagra's selection for the RFID project is
because of the fact that it has been a major target for
counterfeiters. The benefit of RFID tag is that it discourages
counterfeiting because it is both difficult and expensive to
duplicate. RFID tags incorporate the EPC into each package, case
and pallet of Viagra so that pharmacists and wholesalers can use
specially-designed electronic scanners to communicate the code
over the internet to a secure Pfizer website.
This particular step taken by Viagra manufacturer is praise
worthy as it can prevent Viagra users from buying fake version
of the ED drug.
For more infomation on Viagra, visit: http://www.viagrapunch.com