E-Bay ... A Beginner's Guide to the Different eBay Auction
Types.
A Beginner's Guide to the Different eBay Auction Types.
Over the years, eBay has introduced all sorts of different
auction types, in an effort to give people more options when
they buy and sell their things on eBay.
For every seller who doesn't like the idea that their item
might sell for a far lower price than they intend, there's
another who wants to shift hundreds of the same item quickly.
eBay tries to cater to all tastes. This email gives you an
overview of the different kinds of auctions and their advantages
for you.
Normal Auctions.
These are the bread-and-butter of eBay, the auctions everyone
knows: buyers bid, others outbid them, they bid again, and the
winner gets the item. Simple.
Reserve Auctions.
Reserve auctions are for sellers who don't want their items to
sell for less than a certain price - a concept you'll know about
if you're familiar with real auctions. They work just like
normal auctions on eBay, except that the buyer will be told if
their bid does not meet the reserve price you set, and they'll
need to bid again if they want the item. If no-one is willing to
meet your price, then the auction is cancelled, and you keep the
item.
Fixed Price ('Buy it Now') Auctions.
Buy it Now auctions can work in one of two ways. You can add a
Buy it Now button to a normal auction, meaning that buyers can
choose either to bid normally or to simply pay the asking price
and avoid the whole bidding process. Some sellers, though, now
cut out the auction process altogether and simply list all their
items at fixed price. This lets you avoid all the complications
of the auction format and simply list your items for how much
you want them to sell for.
Recently, eBay added a twist to fixed price auctions: the 'best
offer'. This means that buyers can contact you to negotiate a
price, which could be a good way to get sell some extra stock at
a small discount. The only downside to reserve and fixed price
auctions is that you pay a small extra fee to use these formats.
In general, it is more worth using reserve auctions for
higher-priced items and fixed price auctions for lower-priced
ones - but remember that you can combine the two formats.
Multiple Item ('Dutch') Auctions.
These are auctions where you can sell more than one of a certain
item. Dutch auctions can be done by bidding. Buyers bid a price
and say how many items they want, and then everyone pays the
lowest price that was bid by one of the winning bidders. If you
have trouble getting your head around that, then don't worry -
everyone else does too! These auctions are very rare.
What is more common is when a seller has a lot of one item, and
lists it using a combination of two auction types: a
multiple-item fixed price auction. This just means that you can
just say how many of the item you they have, and offer them at a
fixed price per unit. Buyers can enter how many they want and
then just click Buy it Now to get them.
Now that you know about the different types of auctions, you
should make sure that the items you plan to sell don't violate
eBay's listing policies. The next email will let you know what's
allowed and what is a big no-no.
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