Is Your Business A Secret?
Everyday I get email from subscribers and lately I've noticed
that many of them don't provide any information about the
senders online business.
Since this newsletter is suppose to help you with your internet
marketing I am going to tell you - Don't keep your business a
secret. Tell as many people about it as you can.
Maybe you think you are telling as many people as you can about
your business because you've bought advertising.
But wait!
Are you using all or at least some of the free advertising
methods available?
Since getting people to your site is of primary importance you
should use as many marketing methods as possible to promote your
site. And because most don't have a marketing budget that allows
buying TV commercials or ads in popular magazines, we must do
what we can with our limited resources.
That means we must use as many free marketing methods as we can
and 1 of the easiest free methods is using a signature file.
From reading my email I can tell which subscribers have either
been online for awhile or have at least read some tips about
using free marketing methods and which subscribers are new to
this whole promotion thing. So today let's cover a traditional
free method of spreading the word about your online business.
Signature Files - A signature file is what you include at the
end of all your outgoing email and contains at least your name,
your web site address and a short description of what your site
has to offer. This file is usually 3 - 5 lines long and is
called a file because those who don't use an email program that
will automatically attach it to all outgoing mail can keep it
handy for copying and pasting into their outgoing mail.
Here are a couple of good examples from subscribers' email:
Nita Nita Helping Hand? www.NitaHelpingHand.com For High
Quality Proofreading, CopyEditing and Other Administrative Needs
Tash Hughes Word Constructions Ph: 0428 376 110 Fax: (03) 9445
9154 E-mail: tash@wordconstructions.com Web:
www.wordconstructions.com For all your business writing needs
While the examples contain different information and are
different lengths, both promote their site very well.
Whenever these 2 subscribers send email, they are promoting
their site to the receiver. And while they may not get a huge
response from this marketing method they will get some. And
remember, a little targeted traffic is better than no targeted
traffic.
Now for those who are thinking, I don't have a web site, I am
promoting an affiliate site so I can't use this marketing
method, I say - Yes you can.
Many affiliate programs even provide you with signature files
and if you're in one that doesn't, write your own and use your
affiliate link as the web site address.
Here's an example of 1 of my own signature files - I use this 1
when writing to subscribers since they already know about my
site:
-- I'm using a system to add thousands of opt-in leads to my
list for virtually zero effort - and it's all 100% free. Find
out more: http://www.friendswhocare.us/listinferno.htm
If you click the link in this file that is set up more like a PS
than a signature, you're taken to an affiliate page. By the way,
PS items in email get read a lot so having a good PS that
promotes something is another good free marketing method.
Using signature files and a PS note are both very good marketing
methods and both are free. Heck, if you have more than 1 thing
to promote you could even use both. So take a few minutes and
create your own signature file and start using it. I'll expect
to see more signature files from you starting today.