Importance Of Search Engines And Designing A SEO Website
The vast resource of information available on the internet today
is in the form of various classes. For example, when we talk
about a mosquito repellant - there are websites that market the
product, websites that offer manufacturing know-how, websites
that provide simple information on the topic and websites that
just simply talk about mosquito repellants. The importance of
information posted on a business website is always to the end of
selling and making profits. Therefore, the information which is
business oriented should be displayed to the customers at all
times. Now that all this is taken care of, how to make sure that
a particular website is found by the visitor? There could be
millions of websites dealing in the same product. This is where
the concept and process of search engine optimization comes in.
The need to develop or design the site to be search engine
friendly takes the drivers seat here, in an effort to optimize a
particular site out of the billions on the internet today.
Search engine majors like MSN, Google, Yahoo and AltaVista crawl
through the internet perpetually by using programs called bots
or spiders. Their function is to read the websites and file them
into a category and finally index them in a huge catalog. When a
visitor accesses a search engine and types in his search
criterion, the search engines scan their indexes for a match and
display the results, out of which the visitor can select a
website to visit. Exactly how this index is made is still a
puzzle that many professionals are trying to solve. However,
thank god for small favors, some secrets are known.
Using these known secrets, it is possible to design a website by
keeping them in mind to ensure that the website ranks highest in
the search engine results. In this multi-pronged advantageous
process, the higher a website is ranked, the higher is the
traffic. Moreover, if the website stays there continuously, it
builds credibility amongst potential customers and the traffic
builds automatically.
The whole process of search engine optimization generally takes
about 3 to 4 months after the design phase is over. This is the
time taken by the crawlers to finalize the index after numerous
visits. Submissions to search engines is another option but not
necessary because, all search engines automatically crawl and
find new websites on a continued basis.
The demand for search engine optimization is immense today.