Trinkets, Lockets And Empty Pockets

It never ceases to amaze me how many people set-up a
website, without any type of plan or clue about how to
promote it, how to write a sales letter, how to write an ad--

Even more amazing is how many people try to conduct business
online without any money.

The other day, I received an e-mail from a woman named Nadia
inquiring about my E-mail Consultation Service.

In her e-mail, she explained she had "empty pockets" and
couldn't afford my subscription fee. However, since her
ancestors were gypsies, she had plenty of jewelry and she'd
be willing to pay me with a few "trinkets and lockets," in
exchange for my help. I politely declined her offer.

I get my share of crazy e-mails, so I have no idea if that
one was a hoax or not. I'm assuming it was, since I never
heard back from Nadia. Besides, I get so many e-mails every
day from people asking me for free help and advice, I
generally skim over them quickly and delete them.

People, listen to me, please! You can't conduct business
online or offline without any money. You just can't do it!
Now I'm not saying you need thousands of dollars--although
that wouldn't hurt.

However, you need to at least have two or three hundred
dollars in the bank to work with.

It's a myth that you can make money without having any money-
-just a myth!

The number one reason why most businesses fail is because
they're undercapitalized. They come online with just enough
money to buy one ad--hoping to make a killing!

If that ad happens to be a success--bingo, instant cash
flow! But if that one ad fails, just like that, they're out
of business.

I know you're excited about your new business, and you can't
wait to get started. However, instead of rushing into
things, take a few more weeks or months to save up a little
more money, and then get started.

Doing it that way does require a little more patience. But
by having a little money to fall back on, you give yourself
a greater chance to succeed, and in the long run, you'll be
a lot better off!

Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto:
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