Why Your Internet Marketing Efforts Are Failing!
An article that was written by Willie Crawford who has been
educating others how to put up successful on-line businesses
since late 1996. Often featured in radio, magazine and newspaper
articles and discussions, imparting his insights about Internet
promotion errors or why some approaches fail. Here is his
observation:
A renowned educator Mr. Willie Crawford, who has been sharing
his insights on how to put up successful online businesses,
featured some ideas why an internet promotional technique is not
working. He has enumerated the reasons of an ineffective way to
market products and services online. Below are his observations:
Every once a week, some people seek for my advice regarding
effective internet marketing techniques. They invited me to
visit the website they created and wanting me to give my
opinions to what I saw. They needed another person who has an
eye to flaws and details of putting up a website relating to
business. Their prime reason is that they wanted to do business
faster and the only reason to do it is to plunge in the internet
technology.
Let us start by admitting that doing promotion over the internet
is not Greek to us. It is not new to all of us. It has been
there for a long time now. Actually, we have been seeing pop up
windows promoting different services and packages. We even
caught ourselves giving in to these ads. For example, the
referral system being used by advertisements assuring that once
you gathered number of people to buy or just to view the site,
you will get a corresponding points or rewards! Who is going to
reject that?
One reason why most people who do internet marketing looks
struggling in attracting clients is that they themselves do not
believe in the credibility of the product they are selling. How
can you effectively convince someone if you do not have a
feeling of love for the product? The only thing that comes to
their mind is seeing the product or service as a SCAM. Through
this belief, they did not notice that their feelings are
conveyed during communication with clients.
People communicate on all kinds of people and in different
levels. Through our tone, whether in emails or phone, and even
in our gestures or facial expressions, it can be seen by the
clients that we are not serious. Once you promote something who
don't believe in, you are not aware that you are sending them
negative signals. These signals then make the customers to doubt
on whether to buy your products. You give off negative vibes to
potential clients because what you feel inside you is in
contrast to what you are saying.
The only and simple solution to the problem I mentioned above
is...the very moment you feel the product or service is not what
you believe in, do not market it. Why do you need to force
yourself endorse something that you yourself know is a fraud? It
is an obvious way of deceiving other people and once they
discovered it, they will never get back to you. They also have
the power to spread it as word of mouth saying negative things
about your company. And with that, your business is a sure
failure when it happened!
Sometimes, the website itself contains the problem. You use it
as your window to clients and yet, it seems that you are not
getting positive feedbacks because you advertise products
through your website poorly. With that as a problem, you need to
correct it immediately because it is very important. Below are
the common website errors:
1) Unclear explanation of what the website is about. When people
view it, they tend to be impatient and will eventually click the
close button. Goodbye to your business!
2) Forms that ask for personal information such address,
telephone numbers, etc. It is important to inform them why you
are needing those information from them. No explanations will
create doubt among them.
3) No contact information about the business. If you want to get
data from customers, they also would like to communicate with
you, either through phone or emails. So, please do not forget to
provide a link for the contact information about your company.
It's a must!
4) No clear proofs related to the credibility of your products.
Provide figures or testimonials that your product or service is
really a great buy.
5) No understandable explanation of the payment plan. This is
normally done in insurance services. You must note that it is
very essential that you give them enough explanation of
everything about the service. Making them not unaware of the
payments, etc. They should know all because they are the ones
who will be using it.
These are just common situations why some internet marketing
falls on deaf ears. Please take note that before you market
something, you must have an enough knowledge to do it and the
most important thing is you know what your customer wants.