Automate Your Internet Business for Passive Revenue In 5 Easy
Steps
Automate Your Internet Business for Passive Revenue In 5 Easy
Steps
By Mitch Meyerson, Author of Success Secrets Of The Online
Marketing Superstars
The amazing growth of the Internet has created new found
opportunities for millions of businesses who previously would
have never been able to compete in the global marketplace. Yet
while the low entry and marketing costs have truly leveled the
playing field for many entrepreneurs it has also created a
staggering amount of competition.
In fact, the average person, at least, those who live in
metropolitan areas, is exposed to more than 3,500 marketing
messages a day. That's 24,500 messages a week and 1.2 million
each year.
And to make online sales even more difficult, marketing studies
have shown that it takes nine or more impressions for your
business to be remembered by a potential customer. This means
follow-up is essential. But in today's world this type of
relentless follow up for the average business owner is not often
practical. Fortunately there is a solution that many online
businesses are using every day - online marketing automation.
Imagine being able to capture new leads on your website, build
customer confidence through automated sequential responses,
deliver products digitally while you sleep and track all of your
prospects and clients without lifting a finger. For thousands of
online businesses this happens every day. In today's competitive
environment, automation is not a luxury; it's a requirement for
keeping the competitive edge you need. In fact, the benefits of
automation are so numerous you can't afford to ignore them.
Five Keys to Online Success:
1. Capture Email Addresses. Your list is your goldmine. It is
critical to all your marketing and is literally your most
valuable asset. To build your mailing list it is essential that
you make a compelling offer. "Sign up for my mailing list" is no
longer enough. Try something like this: "Free Special Report:
The 5 Keys to Dramatically Boosting Your Website Traffic in 30
Days"
Through online automation you can offer digitally downloaded
special reports, e-newsletters, mini-educational courses, or
free trials to entice visitors to share their name and email.
When their data is entered, it is automatically placed in your
database and can be programmed to trigger autoresponders which
are one or multiple automated messages. Share your privacy
policy below your opt-in box as well as assurance that they can
unsubscribe at any time. And of course, never spam anyone.
2. Set Up Sequential Autoresponders. A very effective way to
build trust with your prospects is to offer a mini-course which
delivers content-rich, relevant information to your opt-in
subscribers. These automatically-distributed email messages not
only provide content, but also motivate prospects to revisit
your site for the latest offers. And of course once they click
through to your website you can offer more content delivered via
audio, video and other multi-media options as well as offers for
your products and services.
Since studies shows that 48% of sales people give up after the
first contact and 25% after the second, this is a perfect way to
make sure your follow-up stays consistent. Best of all, after
you program the series it will perform flawlessly for you for
years to come. There are many great automated systems on the web
like: http:www.EasyWebAutomation.com.
3. Take Payments Online. It has never been easier or more
affordable to set up online payment systems through PayPal or
your own merchant account. And once you set up your payment
account it very easy to sell products or services online by
purchasing an online shopping cart. A shopping cart will allow
you to capture email addresses, automate responses, track leads
and then sell you product to customers around the world 24/7.
These systems are surprisingly easy to setup, operate and
maintain.
4. Track and Measure Your Marketing. Over the years I have
trained and coached hundreds of business owners in marketing
through my Guerrilla Marketing Coaching Program. Through a
series of assessments it has become very clear that most
businesses fall short in the area of measurement.
Here are some questions to consider:
1) How many unique visitors come to your website?
2) How many visitors opt-in to your mailing list or order your
products?
3) When you send emails, how many are opened and how many people
actually click through to your website?
The reason these metrics are so important is because if you
don't know these stats, you won't know what to improve. It could
be variables like the pulling power of your headlines, the copy
or navigation on your website. You won't know until you start
measuring. Many of today's automated systems include ad trackers
which automatically calculate your click-throughs and conversion
statistics.
5. Free Up Your Time to Work on the Most Important Parts of Your
Business
When you automate daily tasks you gain more time to focus on
priorities for the strategic growth of your company. This
newfound discretionary time comes without your money-making
activities coming to a halt, or hiring and training staff.
Also when your business becomes automated, your presence becomes
optional leaving you time to actually take a vacation while
making money at the same time. With most systems you can quickly
and easily check your sales and orders from any web browser.
The Internet is a competitive, ever-changing marketplace. The
right strategy combined with powerful and practical systems
gives you an edge over your competitors. You'll attract more
customers and spend less time, money and energy winning them
over. Automation services and software leverage the best
technology available to make you money day and night, whether
you're there or not.
Mitch Meyerson is the author of Success Secrets of the Online
Marketing Superstars (Dearborn Trade 2005) and three acclaimed
psychology books. Get the #1 Multi-Media Mini-Course on the
Internet at: MitchMeyerson.com Or to learn how to Automate Your
Website visit www.EasyWebAutomation.com