Increasing Your On-Line Sales
Being an internet businessman, the most important tools your
business is your website. Your website reflects you and your
business and is of paramount importance to you. This is the main
reason why you should look at more considerations than just good
design while designing your website. The following are a few
suggestions to create a website that sells:
* Keeping in mind the old idiom "First impression is the last
impression", a visitor's first look at the website is going to
determine, whether a sale will be made or not. A professional
look with soothing aesthetics, properly organized, quick loading
and easily navigable website is the most important tool of your
business.
* Design should be such that your websites ranks very high in
search engines. The factors that determine this are - META tags,
Title, Image, Keywords, ALT tags and the overall design.
* Use effective sales copy. Your business is founded on the
words you use in the sales copy.
* Traffic generation is the most important part of internet
marketing. You need to create a steady stream of traffic to your
website by making sure that the visitor will continue to come
back to your site. Keep updating or changing content.
* Try and provide free service through the website. For example,
a free tutorial on using the product or service, using articles,
e-books or auto-responder based instruction.
* Always showcase your testimonials. Recommended is to dedicate
a page to the testimonials of your existing customers.
* Provide complete contact details. This will show the visitors
that you are completely transparent. Include address, phone
number and email addresses for requesting information or support.
* Assure the visitors about their privacy. Create a "Privacy
Statement" page tell the visitors, exactly how the personal
information you collect is used.
* Provide a free sample or demo of your product or service. This
might not directly enhance the sales, but will contribute
towards generating more traffic.
* For enhancing sales, provide a guarantee on products and
services you are offering. If it suits your portfolio, you could
also offer money-back guarantee.
A professionally designed website is one the most important
factors in determining your on-line business success. For more
details and tips visit http://www.cobbwebdesign.com.