Hurdling obstacles in multi-level marketing
If you find yourself struggling in attracting clients, you may
be feeling like you are running hurdles in your multi-level
marketing (MLM) business. Obstacles such as having promotional
budgets that are limited, advertisements that prove hard to sell
items, web sites that are not generating leads, prospects who
are not that ready or enthusiastic in buying or who are thinking
that your prices are so high, all do get in between sale and the
prospects.
Do you always find yourself in under pressure in overcoming
hurdles to get your profits?
Do not fret. You can make clear of the track of these hurdles
that get between you and your potential clients, creating a nice
and clear path for your prospects to become your clients. If the
target market knows your business and how your business could be
able to help them, you must first understand the true value of
the services that you got and show to the clients that they
should be the ones contacting you for your services.
If so far you do not have any faintest idea what marketing
obstacles you have and you haven't identified them yet, you
should start doing so. You need to list them. That is the first
step. Upon learning what the biggest obstacles you have that
hinder you from increasing your sales, look for the best ways in
getting rid of them. If you have other staff that are involved
in your sales, get their thoughts and suggestions too.
Listed below are the common obstacles in MLM and sales in
general and some strategies on how you could remove these
problems. After understanding that these marketing obstacles are
not really permanent and solvable, you will later find out that
you can also remove and solve other bigger problems and clear
the path in having increased profits.
1. Make your MLM business be known
For example, you have just started your own MLM business,
small-time at first. You know your products and services are
good and would really serve people. The problem is, no one knows
your business. No one has even heard of you, and since you are
just starting yet, you probably have little budget for you to go
in advertising. So, what should you do? Try lead generation
strategies that come free (or at least almost free). When the
economy hit astounding lows, a local firm engaged in financial
services offered a workshop series to private investors for
free. After all, they have the knowledge to do such workshops.
In just after a year, this firm grew, with their assets under
management ballooning from $5.5 million to $15 million.
You could also send electronic newsletters or magazines to
online editors and librarians, informing them of your company's
products and services. One web site about search engines did as
such, and after a few months, its value shot up to around a
million dollars. And this without spending too much on
advertising. This lead generation strategy also works fine for
companies that are established already. For example, the Les
Schwab Tire Centers has been fixing flats at no cost, literally
giving away as much as $10 million for repairs every year.
Building goodwill among customers with giveaways such as this
and having an unusual dedication in servicing clients, this
chain which has 300 tire outlets all over the country earned
revenues of whopping $1 billion in 2003.
2. Lackluster sales from advertising
What if you are getting lower-than-anticipated returns from your
advertisements, does this mean that you should purchase more
advertisement space in papers or television? How much then? And
where? Basically, there are mainly two obstacles hindering
someone from increasing sales with his or her advertising. There
is a problem in either the message you conveyed in your ad or
your audience. Fortunately, both could be fixed so that you
could have increased MLM sales.
If you dreamed of getting everybody to respond to the
advertisements that you have, you must get the people's
attention. You must write the marketing message, the marketing
copy, and the advertisements in general from the perspective of
your prospects. Prompt them in contacting you if they have
questions or suggestions. You must realize the people won't take
the time responding to your ad if you did not address their
utmost concerns. This does not mean that people would suddenly
flock your business if you are able to do advertisements
focusing on their concerns. You have to track your ad campaign,
determining which ads actually help you sell. Drop ads that only
bring in low results. You should be able to identify other
advertising opportunities, the ones that could be seen or
noticed by the people who may actually want to purchase the
products and services that you have.
So, if you are just wasting time merely struggling to wrestle
away your MLM problems, stop. Identify what obstacles are
getting in your way to success and remove them one at a time.
Afterwards, see your profits rise.