Motivating your downline
Everybody is dreaming of having a good and profitable sales team
in multi-level marketing. The sad thing is, many multi-level
marketing sales teams have suffered from massive bleeding of
personnel starting from the team's bottom rank and file and is
keeping on moving up from time to time.
Among the reasons why people, mostly downline members, leave
sales teams is the lack of proper motivation by team leaders or
company officials. That is why many recruited downline feel that
they have no growth in a company, or that the working
environment is not conducive for them. So, they leave.
Here are nine easy ways for you to stop massive bleeding in your
downline but also to keep your organization strong and your
downline motivated properly.
1. Newsletter
Prepare a newsletter of regular frequency (like on a weekly
basis) and send it out to your downline, containing brief tips
in succeeding in multi-level marketing. You have to let your
downline know you care. You could make use of your newsletter to
acknowledge achievements, praise key members of your team, give
simple tips and worthy advice, among others.
2. Free newsgroup
A newsgroup could be great tool in promoting teamwork. A
newsgroup could enable your team members in helping out each
other. It could set your team apart as well as making it seem so
special. You should visit your newsgroup as frequent as
possible, often giving as well as requesting feedback. You have
to assure your downline that you are visiting the newsgroup
regularly. You might also even want to post a regular schedule
to let the team members that you have know the time and date you
will be visiting the newsgroup. In that way, if your downline
ask for some feedback or remark from you, they would know your
scheduled next visit in the newsgroup will be.
You could use the weekly newsletter advised in step one in
promoting your newsgroup. Do encourage team members in taking
advantage of your newsgroup. If possible, put a separate section
of the newsletter on issues raised in your newsgroup. Free
newsgroups are available at sites like Google, Yahoo, and MSN.
3. Setting up your free forum
A free forum is very similar in many ways to the newsgroup. A
forum could even have more features than a simple newsgroup. A
forum could also be used as a complement or instead of having a
news group.
4. Blog
Blogs can be used in complementing your newsletter. A blog could
be an additional tool in keeping contact with your downline and
showing them that you care. It is recommended having some quick
tips and tools that you could post from time to time, maybe like
at least once per week in the blog. A blog could also be a good
place in posting timely updates.
It would be better that you also have the weekly newsletter in
the blog to make it easy for your downline in seeing previous
newsletters. Try to encourage the team members in starting their
own blog sites and even offering to link the team blog to
individual blogs of team members.
5. Conference calls
Try to organize frequent conference calls. These conference
calls could be a tool for recruiting more people in your
downline. Calls such as these could also serve as a way for you
in motivating and helping your team. You might consider having
some conference calls for members on a weekly basis as well as
having conference calls on a frequent and regular basis that
could serve as recruiting period.
6. Having a buddy system
Setting up buddy groups could also be a great way in motivating
your downline. Do encourage buddy groups in having conference
calls weekly amongst themselves.
7. Contest
A contest could be a good way in motivating your downline. Try
to give offers that are of value, such as free leads, ad co-op
shares, an e-book, or even shouldering the membership fee costs
for at least a month, or possibly more.
8. Finding good leaders
Seemingly, it has become a prominently known fact that twenty
percent of downline get eight percent of the team's results. You
should look and treasure this twenty percent of your team. Set
up some time for your leaders and knowing them better. Seek
their advice on company matters and keep them motivated. Let
them know that you are there for them.
By following these steps, you are motivating your downline and
getting them involved in the business.