Complementary Relational Linking and How It Could Save Your
The concept of linking is that sites with common interests
should link to drive more traffic to each other's businesses
and to increase their "popularity." Search engines, such as
Google, give much higher ranking to sites with high
popularity. They feel that when many sites are linking to
yours, it's a sign of ranking value.
The standard linking philosophy of most websites is to have
a "links page" that piles all the link partners into one
common pool, without any indexing. That type of link will
only help you with SE ranking but not sales.
Next up the ladder is the links page that's indexed, making
your website easier to find. A much better solution if you
must have a links page.
Of course, the best link in the world is when your partner
puts you on his home page. I tell you, it's enough to make
any Net Marketer go into involuntary spasms! However, the
chances of that scenario are slim to none!
That's not to say there isn't a middle ground between the
above strategies. There is a better option:
complementary/relational linking! As an example: Let's say
your website sells only pencils and you link up with a
partner that sells paper; that's complementary!
Relational linking then assigns a merit value to all the
linking proposals, using these facts:
Page ranking: Is it more or less equal?
Search Engine Ranking: Do both partners have good positions?
Traffic: Is the traffic swap equal?
As can be seen, some of the above quantities are
interchangeable but shouldn't get in the way of judging the
merit value of each offer. Depending on each circumstance,
the varied partners will have a merit value that will give
them more or less prominence on your website.
The ideal circumstance is when you find a linking partner
with the complementary/relational approach built into his
sales program and the layout structure of his website.
Meaning: Location, location, location!
Without the above approach, many possibilities to garner
extra income from your Net venture will not take flight!
The above paragraph should have even more meaning when you
consider the fast-approaching age of general broadband use.
It is coming sooner than what anybody imagines; spelling out
the end of many text only websites.
For all good reasons you should strive to create
complementary/relational linking with as many partners as
merited. Build your website to give them as much exposure as
you can. All the bells and whistles! Provide ample space and
graphics for them, trade full page articles and resources!
Very important: Have them do the same for your business!
In closing I will exhort you to embrace multimedia and the
broadband revolution as a principle of self preservation.
The folks that take all their resources and put them in a
text only links page will suffer the twists and turns of the
not-so-kind near future!
by Francisco Aloy
(C)2004 Francisco Aloy
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ABOUT THE AUTHOR
Francisco Aloy is the author of "Yes, I Want to
Start My Internet Business Without Being
SCAMMED!." He has an online business catering to
the needs of the Newbie Net Entrepreneur. Visit
his site to see more of Mr. Aloy's articles.