Diamonds Are Forever
In October 2005, Egg asked the Social Issues Research Centre to
investigate the trends that would define the "Noughties". They
found that many people thought of the period as the "Decade of
Fear", due to the immense media coverage of 9/11, the tsunami
and the War on Terror. As a result, people are increasingly
likely to stay at home, to indulge themselves and to demand
everything on their own terms. One great way to combine all
three is to treat yourself to gorgeous jewellery, ordered from
the comfort of your own computer desk, and delivered straight to
your door within days.
The big surprise for online jewellery retailers is that diamonds
sell remarkably well through websites. The range available is
incredible, with everyone from top-end specialists such as Blue
Nile through to familiar high street names such as H.Samuel (http://www.hsamuel.co.uk )
selling diamond jewellery online. Consumers are now confident
that buying online is secure, and the quality and design of
websites makes the decision easy. For example, some jewellers'
sites feature zoom and 360 degree views of their products so you
can see exactly what you're getting. Blue Nile (http://www.bluenile.co.uk )
even offers an online design service - you can 'build' a diamond
ring by choosing the stone shape, selecting the perfect band to
complement it, and setting the budget.
How to Wear Diamonds:
Diamond Earrings Diamond jewellery is more affordable than ever,
so now is the time to buy something special. For true
self-indulgence, treat yourself to a pair of diamond earrings to
wear every day. There's no point saving special jewellery for
special occasions - if you buy something because you like it,
then why not wear it? Diamond earrings come in all shapes and
sizes, and the glittering stones are so versatile that you can
wear them with anything. For adding discreet sparkle to any
ensemble, a little pair of diamond studs is probably the safest
option; however, there are some gorgeous drop and hoop earrings
around that look fantastic with a strapless little black dress.
Diamond Bracelets Tennis bracelets are a favourite accessory,
although they are possibly a little over the top for everyday
wear. They have a classic appeal akin to that of pearls or
solitaire rings, so are perfect 18th or 21st birthday presents.
For something a little more subtle but just as stylish, try a
delicate bangle in ultra-fashionable white gold, pav