Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your web site. Does this sound familiar? If so, you may be making one of several common mistakes made by small business owners when they decide to turn to the web for more business. Here are five common mistakes that can hinder the marketing performance of your web site.

Failure to Measure Traffic

Every so often when I speak with someone who is dismayed at their web site