It's hard to imagine why anyone would pick up a newspaper to find a job any more. With a seemingly endless array of career sites, mailing lists, corporate sites and newsgroups, job seekers have more options online than ever before. And the credit goes to the growth and advances in Information Technology (IT).

Traditionally job seekers most preferred channel was Newspapers & Personal Referrals. As for online recruitment, the medium has come a long way in the last 3 years, but it remains a tool that has only been put to the test in a candidate-rich environment. Along with the IT revolution in the recruitment channel the current market has four clear segments - Corporate Sites, Personal Referrals, Newspapers, Recruitment Agencies & Job Sites.

Online recruitment has an edge over other traditional media for four clear reasons:

* REACH

* SPEED

* COST

* QUALITY

According to The Top-Consultants.com 2004 Recruitment Channel Survey result Corporate Sites have been slowly increasing their share of applications over the last 3 years