Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how?

One secret to keeping busy business readers hooked is to use irresistible transition sentences. Transition sentences come at the end of one paragraph and the beginning of the next. Good transition sentences leave your readers hanging in a number of ways.

One of them is to tell your reader that a number of things are coming up, forcing your reader to transition to the next paragraph to learn what some of those things are. If you