Creating a personal ad for online dating services is not difficult, but how well you write your personal ads will often be the difference between success and failure in online dating. All the rules that apply to advertising in business still apply, and those who define and attract their target audience will be the successful ones. There are many critical items that will draw interest to your ad such as the headline, and how the ad appeals to the interest of the target audience. There are also factors that will determine how well your ad matches with potential mates; including how well you describe your values and how honestly you portray yourself. Writing a personal ad should involve some serious thought and soul searching, as well as some in your face marketing tactics.

Generally speaking, the most important part of any ad is the headline, and this can also be true for online personals. If your headline fails to sell your target audience, they will not read further. The first step in creating your online personal is to imagine your ideal mate. Now consider what your ideal mate is looking for