Bridging the Gap Between You and Your Prospects
The biggest enemy to the sales cycle is time. Time kills deals.
The longer the sales cycle, the less chance of closing the deal
and the more cost per sale. To build a successful business, you
must develop a program that swiftly and efficiently reaches out
to your cold, warm and hot prospects on an ongoing timely basis.
With today's influx of competition in almost every industry,
timing is crucial. The follow up from a sales meeting, catching
that prospect at their buying moment, and staying in contact
with your customer base just enough to keep top of mind but not
so much as to be bothersome.
There are three groups or categories of prospects and each has
it's own unique challenges: