Introduction

Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.

It is also about understanding marketing strategies, the tools of marketing and the language of marketing. Many people are frightened or are put off by the jargon and concepts put forward by so called marketing experts.

This article attempts to simplify the process. To provide a "how to" of what's required to develop winning marketing ideas.

Many people also believe they are too busy or don't have enough time or energy to develop marketing ideas. It doesn't have to be difficult or complex.

Many great marketing strategies are very simple and straightforward.

In fact, I believe everyone has a great marketing idea inside of him or her just waiting to come out! What