Yes, it's true. Saying "No" is a great way of getting people to want what you've got even more.

I discovered the power of saying no when our business first got really busy. A potential client approached us to implement quite a large eCommerce project. We couldn't take it on and didn't want to get any bigger than we already were at the time, so humbly declined the business.

What happened? They asked us if we'd be willing to reconsider if they were willing to pay more! That unexpected result left me with a dilemma (but a nice one). It seems that even when you say "No" to business you won't necessarily be able to turn it away.

The problem is, most small businesses rarely say no to anyone, so they never get to see the power of this two-letter word in action. While it's always a risky strategy, saying "No" can be a really good way of making your business even more desirable.

Here Are 4 Ways "Saying No" Can Get A "Yes"

1. Child - Adult

When you were a kid, you'll remember that some things were for adults only. Your mom or dad would say, "This Vodka, Whisky, Beer is for adults, not for you." Then as kids we would either sneakily try it out when their backs were turned, try pleading with them for a "little taste" or eagerly await the day we were old enough to try it. When we did finally try it we'd nearly choke and then pretend to ourselves that the putrid tasting liquid burning our throat actually tasted good! This little fib will then follow a good proportion of us into our adulthood.

Simply telling someone that "this is not for you" will appeal to the rebellious child in them and make them want it all the more. Bonkers but true!

Here's the closing part (slightly modified) of a sales presentation (dressed up as a cosmic health seminar) I remember hearing. Although this particular example is blatantly obvious when you know what you're looking for, it created a massive rush of people paying over