Why Do You Need to be in the SERPS?

Why does your business need to be in the Search Engine Results Pages (SERPS)?

Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. Five years ago, there may have been a couple of dozen people looking for it in any given week or month. Today, in 2005, you can be sure that there are many people actively seeking your products or services each and every day through the search engines. Can they find you there?

According to a Fall 2004 report by http://www.comscore.com/ nearly 40% of all internet connections in the United States are now broadband, "always on", high speed internet access. As this becomes the norm, there is also a steady merging or "convergence