We all know the value of getting links to our site. Links bring you traffic from related sites and boost your search engine rank, which brings you, umm, more traffic. So, basically, links = traffic.

However, gone are the days of simply asking for a link (in exchange for a link from your site) and actually getting one. These days, bland reciprocal link requests such as these almost never yield any benefit because they are simply ignored. Think about this old-school approach from the email recipient