Successful Marketers Embrace The Article Directory
People in the internet marketing community have discovered a new
form of marketing web pages and exchanging links, and this
method is quickly gaining a large head of steam. The basic
system works like this: a person will write a page of content,
and then allow a foreign website to publish that content in
exchange for a link in a resource box on the page. This idea
appeals to both parties for several reasons, which I'll outline.
Article Directories follow the metaphysical law of
Reciprocation. What this means in Layman's Terms is: you scratch
my back and I'll scratch yours. Both parties get something out
of the arrangement, and all is good. If you contrast this
particular method of marketing to the more odious method of
"scraping content", and you'll quickly see why article
directories are considered to be the wave of the future when it
comes to interactive and co-operative marketing. Article
directories allow for participation by:
1)webmasters who want to use the articles 2)The Webmaster who
wrote the article and who receives promotional credit for
publishing it 3)The end user who gets high quality content that
may not have been available otherwise.
If you haven't already begun article creation, you better get
started soon. Right now, the article directory industry is
exploding. What better way to promote your website than to write
expert articles that make you and your subject matter stand out
from the crowd? If you're an excellent writer, you can greatly
expand the audience of your website by expanding your reach on
the internet. Once you're published on a multitude of websites,
you can expect a great deal of direct traffic as well as search
engine juice from your many installed articles. If you think
about 10 articles that are on over 100 sites, you can quickly
see that's 1,000 pages that now link to you with information
about you and your website. Done consistently, for months on
end, there is no better way of increasing your exposure than
authoring and submitting articles on your favorite subjects. If
you're not already an expert on a subject, then what better time
to start than now?
You are best off writing individual articles for the web
directories that do not appear on your own website. Otherwise,
you may run into the very real risk of the article directory
outranking you for your very own content! Generally article
directories are very popular website with a great deal of
traffic and link popularity, so they often will rank for your
article. If you use original content, you can expect additional
traffic, that doesn't interfere with your websites traffic at
all. Submitting content to article directories is not a miracle
cure for all of your ranking blues, but it's a great start for a
deserving website on the road to recognition. Only by getting
the word out, can you expect others to be able to find the
wonderful resource that is your website.